Media Kit

*All of this content is not directly from the company, but rather an assignment to address certain skills.

This media kit is intended for the launch of Fender®’s new American Professional Series of guitars and basses.

Below are all PDF downloads. To read you must have Adobe Acrobat Reader or another PDF reader. To download Adobe Acrobat Reader for free please visit their site.

Fact Sheet  Press Release  Pitch Letter  Social Media Examples

If you have any questions about any of these, please contact me.


7 thoughts on “Media Kit

  1. I think you have really strong social media choices. Both sites will reach large groups of people but target different demographics. The Instagram live video will catch the attention of younger people who might be interested in learning to play guitar or already have some experience. I think Facebook will also be really effective in reaching an older, more experienced demographic. Nicely done!

    Liked by 1 person

  2. I think this is a near perfect example of a media kit, all the the events and information are clearly stated. I as a person who knows nothing about the event until reading the media kit, feel as if I could show up to the event and know what it is about. Nice job

    Liked by 1 person

  3. Hi Elizabeth,

    I think your fact sheet is really well-organized and has the perfect amount of information. I really like that you have information both about where these guitars are located and the components of the guitar.

    As far as a criticism, I think your pitch could be a little more attention grabbing at the beginning. You chose a really great person to write a pitch to. I feel that maybe a more snappy introduction would hold the attention of the journalist you are pitching to,

    Overall, I really enjoyed reading your media kit!
    Audrey Meis

    Liked by 1 person

  4. Your media kit was put together very well and you were thorough to what you wanted your audience to know about your discussion. I would make sure your formatting is correct, otherwise, I thought everything else looked great!

    Liked by 1 person

  5. I think it’s unique that you used an Instagram live video as part of your social media strategy. Many people may not be able to watch it live though, so I would also post a similar video later on that potential customers can watch at any time.

    Liked by 1 person

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